Myth #17: Innovating is about product differentiation

Myth:  Innovating is about product differentiation. 


Reality:  Innovating is about a lot more than a differentiated and superior performing product, including new ways of messaging, merchandizing, introducing, and monetizing. 



This is one of 20 myths and realities about innovation revealed in our 2013 qualitative survey report entitled, What Veterans of Corporate Innovating Are Saying.  

If you would like to receive a  copy of this report, please contact lanny@innovationsthatwork.com or jane@innovationsthatwork.com.

We look forward to hearing from you soon. 

© 2013 Vincent & Associates, Ltd.

Myth #16: Innovating is not the accountability of operating business leadership.

Myth:  Innovating is not the accountability of operating business leadership. 


Reality:  Without the proactive sponsorship of business leaders (P&L owners) for innovating, resulting innovations will end up disconnected, under-nourished and misdirected. 



This is one of 20 myths and realities about innovation revealed in our 2013 qualitative survey report entitled, What Veterans of Corporate Innovating Are Saying.  

If you would like to receive a  copy of this report, please contact lanny@innovationsthatwork.com or jane@innovationsthatwork.com.

We look forward to hearing from you soon. 

© 2013 Vincent & Associates, Ltd.

Myth #15: Innovating is extra-curricular to established organizations

Myth: Innovating is extra-curricular to established organizations. 


Reality: Without innovating, organizations become irrelevant. 



This is one of 20 myths and realities about innovation revealed in our 2013 qualitative survey report entitled, What Veterans of Corporate Innovating Are Saying.  

If you would like to receive a  copy of this report, please contact lanny@innovationsthatwork.com or jane@innovationsthatwork.com.

We look forward to hearing from you soon. 

© 2013 Vincent & Associates, Ltd.

Myth #14: Innovating is always something that shifts the paradigm and shakes the earth

Myth #14:  Innovating is always something that shifts the paradigm and shakes the earth. 


Reality:  Innovating creates new value regardless of the degree of impact. 

This is one of 20 myths and realities about innovation revealed in our qualitative survey report entitled, What Veterans of Corporate Innovating Are Saying.  

If you would like to receive a  copy of this report, please contact lanny@innovationsthatwork.com or jane@innovationsthatwork.com.

We look forward to hearing from you soon. 

© 2013 Vincent & Associates, Ltd.

Myth #13: Innovating is more about creativity in conception than persistence in implementation.

Myth: Innovating is more about creativity in conception than persistence in implementation. 


Reality: Exceptions and interruptions to implementation impede progress. More time can be spent on the exceptions and interruptions than on the development and implementation of the concept. 



This is one of 20 myths and realities about innovation revealed in our qualitative survey report entitled, What Veterans of Corporate Innovating Are Saying.  

If you would like to receive a  copy of this report, please contact lanny@innovationsthatwork.com or jane@innovationsthatwork.com.

We look forward to hearing from you soon. 

© 2013 Vincent & Associates, Ltd.