Tuesday, September 10, 2013

Myth #3: Innovating is about the idea.

Myth #3:  Innovating is about the idea. 

Reality: Innovating is about value to the company and to the customer. 

This is one of 20 misconceptions and realities about innovation revealed in our qualitative survey 
report entitled, What Veterans of Corporate Innovating Are Saying.
If you would like to receive a copy of this 20 page report, please contact 
lanny@innovationsthatwork.com or jane@innovationsthatwork.com. 
We look forward to hearing from you soon.

© 2013 Vincent & Associates, Ltd.  

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