Myth #11: Innovating is a verb but more often understood as an adjective

Myth #11:  Innovating is a verb but more often understood as an adjective.

Reality:  When companies carefully consider where and why they should innovate, the other questions of what and how fall into their proper place and perspective. 



This is one of 20 myths and realities about innovation revealed in our qualitative survey report entitled, What Veterans of Corporate Innovating Are Saying.  

If you would like to receive a  copy of this report, please contact lanny@innovationsthatwork.com or jane@innovationsthatwork.com.

We look forward to hearing from you soon. 

© 2013 Vincent & Associates, Ltd.