Myth #11: Innovating is a verb but more often understood as
an adjective.
Reality: When
companies carefully consider where and why they should innovate, the other questions of
what and how fall into their proper place and perspective.
This is one of 20 myths and realities about innovation revealed in our qualitative survey report entitled, What Veterans of Corporate Innovating Are Saying.
If
you would like to receive a copy of this report, please
contact lanny@innovationsthatwork.com or jane@innovationsthatwork.com.
We look forward to hearing from you soon.
© 2013 Vincent & Associates, Ltd.
We look forward to hearing from you soon.
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