Myth #12: Innovating is about getting the process right ("the how's").

Myth:  Innovating is about getting the process right ("the how's"). 


Reality:  Companies invest in getting the process right because that's what they know. Companies shun uncertainty because it reminds them of what they don't know. Innovating is born out of what we don't know, and what we learn from experience (i.e., "failures" and "mistakes"). 



This is one of 20 myths and realities about innovation revealed in our qualitative survey report entitled, What Veterans of Corporate Innovating Are Saying.  

If you would like to receive a  copy of this report, please contact lanny@innovationsthatwork.com or jane@innovationsthatwork.com.

We look forward to hearing from you soon. 

© 2013 Vincent & Associates, Ltd.