Myth #16: Innovating is not the accountability of operating business leadership.

Myth:  Innovating is not the accountability of operating business leadership. 


Reality:  Without the proactive sponsorship of business leaders (P&L owners) for innovating, resulting innovations will end up disconnected, under-nourished and misdirected. 



This is one of 20 myths and realities about innovation revealed in our 2013 qualitative survey report entitled, What Veterans of Corporate Innovating Are Saying.  

If you would like to receive a  copy of this report, please contact lanny@innovationsthatwork.com or jane@innovationsthatwork.com.

We look forward to hearing from you soon. 

© 2013 Vincent & Associates, Ltd.