Myth #17: Innovating is about product differentiation

Myth:  Innovating is about product differentiation. 


Reality:  Innovating is about a lot more than a differentiated and superior performing product, including new ways of messaging, merchandizing, introducing, and monetizing. 



This is one of 20 myths and realities about innovation revealed in our 2013 qualitative survey report entitled, What Veterans of Corporate Innovating Are Saying.  

If you would like to receive a  copy of this report, please contact lanny@innovationsthatwork.com or jane@innovationsthatwork.com.

We look forward to hearing from you soon. 

© 2013 Vincent & Associates, Ltd.